When someone walks into a retail store, there are between dozens and hundreds of brands vying for their attention. So how do you rise above the noise?

The closest you can get to taking them by the hand and leading them towards your product is putting together an eye-catching display. Your design and branding can make or break a sale – here’s how to do it right.

Communicate your values with thoughtful design 

In the world of retail products, social movements are cropping up at every turn: from ethically-sourced materials, to Fair Trade certification, to buy-one-donate-one programs… with so many opportunities to create meaning and value behind your product offering, shoppers are looking for a reason to buy from you.

Words are a very powerful tool – so when it’s time to craft your brand messaging, choose them wisely. Armed with an in-depth understanding of your target audience and a clear goal of which emotions you’re looking to stir up, make sure that each word and phrase is hand-picked with these key elements in mind.

Tell a story to capture clients’ attention

Unique personal touches create a connection with shoppers, and endear them to your brand, its values, and its history.

What additional benefits do consumers get when they buy from you? If you are selling yogurt, here are a few examples of the stories you could tell with your refrigerated display design:

  • The dairy farm is locally-owned
  • Meet one of our cows, Bessie!
  • Each cup of yogurt has 5g of protein for a healthy lifestyle
  • This farm has been in Farmer Bob’s family for generations
  • Our dairy is 100% organic

If you need a dose of inspiration, look no further than the data you’ve compiled about your target market. What are their interests, their values, their preferences? If your research has collected a little dust, it could be time to reach back out to consumers to brush up on their current tastes, and what they’re looking for in a company or brand.

If you need information now, Google Trends, Instagram, Pinterest, and other social media and sharing platforms are great places to look for rolling updates about current trends and consumer habits. Monitor these sites to keep your finger on the pulse of what’s in, what’s on its way out, and what’s to come.

Ready to take your brand to the next level? MTL Cool can help you choose the best refrigerated display for your needs, or build a custom design in your image. Contact us today.


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