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Category: National Brand

Q&A Kombucha

Q&A Kombucha
Kombucha is perceived to be a recent beverage trend but in fact, it has been around for over 2,000 years in Asia.  In 2019, MTL COOL explored the rise of Kombucha products as we expected the category to grow. Three years later, it is still a growing category and we...

Ready-To-Drink Cocktails

Ready-To-Drink Cocktails
Not that long ago, if you wanted to enjoy a great cocktail you would have to go to a nice bar, fine dining establishment or invite a seasoned mixologist to your house party. Luckily, in the past 24 months we have seen a massive rise in offerings of ready-to-drink and...

FRESH SNACKING

FRESH SNACKING
As consumer demand for fresh & healthy snacks continues to grow, some trail-blazing refrigerated products have recently emerged. Consumers associate fresh refrigerated products as being healthier than their shelf stable snack counterparts that tend to be high in...

Creating An Inspiring Endcap Display

Consumer habits have shifted from weekly stock-piling grocery runs to multiple quick trips per week. With these shorter shopping trips, it is important to maximize the impact of your endcap displays. These quick in-and-out consumers are most likely not going down...