If you’re about to invest in a custom commercial refrigerator, it’s important to understand the factors that should influence your decisions. Like any other branded material, the design behind the finished product needs to be well-thought-out and intentional!

Once you’ve covered those essential bases, you will be more than ready to go forth and purchase with confidence!

  1. Who is your target market? 

There are many, many elements that can play a role in defining your target market. How old are they? Where do they live? What is their annual income? What lifestyle choices do they make? By answering as many questions and digging as deep as you possibly can, you will be able to select the optimal look and feel for your custom commercial refrigerator.

For example, if you have a young and trend-conscious audience, you may choose to brand your display with bold fonts and bright colours. If your target is less design-savvy, you might want to stick to a more accessible, familiar appearance.

  1. What do you want your audience to feel? 

Arguably more so than your target market, the meaning behind your product is essential to consider when branding promotional materials. If you are selling organic specialty cheeses, your display will feel vastly different from one intended to sell energy drinks.

Let’s say your offering provides a fun new way to enjoy an existing product. You’ll need to make sure that your display is vibrant and playful! Meanwhile, if your main selling point is health-centric, the use of earth tones and minimal design is encouraged. Your colours and aesthetic must mirror the value proposition that makes your brand special.

  1. Where will your display be located? 

The good news is, commercial refrigerators come in all shapes and sizes – and if you need something off-menu, you can customize your own!

Your display’s location will often dictate the model that suits you best. If it will be resting against a wall inside a trade show booth, you will likely want one that stands nice and tall. If you need to place it on top of a shelf, opt for a shorter, tabletop-style refrigerator. The options are endless!

If you’re looking to put your products in the spotlight with a branded display, there are a few other elements to consider: its intended lifespan, your budget, and more. As your one-stop shop for custom commercial refrigerators, let the team at MTL Cool be your guide!


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