The relationship between consumers and the internet has revolutionized the way that companies do business. As a retailer, it is imperative to tap into your clients’ behaviours in order to carve out your presence on the web. But first, have you gotten acquainted with the myriad digital tools at your fingertips?

It can be all too easy to get lost in the sea of endless possibilities – but don’t let that stop you from exploring the visibility-boosting resources that place your business in front of potential customers. Here’s how to get started!

Strategies you can use right now!

Among the many potential tools and tactics at your disposal, a number of them are free to use, and require no previous online marketing experience. Here are a few that you can include as part of your development strategy.

1. Tell your story on social media. Consumers love learning about the people behind a business. Talk about your values, your passions, and what inspires you to do what you do. Take some ‘behind-the-scenes’ photos, and share your greatest challenges and triumphs. Your candor is guaranteed to endear visitors to your brand.
2. Create your Google My Business profile. Did you know that 72% of individuals who searched for a local business ended up visiting a store within an 8km radius? Ensuring that you are visible to those conducting local searches is an excellent way for new customers to discover your business. Creating a profile is very simple, and will provide a great platform to spotlight your company on the web!
3. Organize events. There is nothing that clients love more than a memorable in-store experience. Invite them to taste and discover new products by hosting themed events: healthy snacks, vegan eats, gluten-free dining, etc. Stay on top of trends in order to create the most relevant offerings and draw clients into your store. A customized display can also help jumpstart your sales in a big way.

The icing on the cake? These marketing strategies are greater than the sum of their parts, and can be blended together in order to magnify their impact. When you host an event, make an announcement on your My Business page. Then, publish a few event photos on your social media! As time goes on, you will get the hang of employing these strategies in perfect harmony, generating an influx of business to your retail shop.

Looking to showcase your refrigerated products and need a helping hand? Get in touch with the MTL Cool team today.

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