When you’re a retailer, slow periods are par for the course. In fact, a Gallup poll conducted in 2016 found that the most important challenge facing small business retailers in the United States was economic issues.
When the going gets tough, there are techniques you can use to overcome a dip in business and increase in-store purchases. Here are a few of our favourites.
Give people a reason to come inside
Your shop needs to stand out when people walk by, and one simple way to draw in curious customers is with a visual stimulus. The most successful displays are eye-catching without being overwhelming or distasteful: for example, a thoughtfully-designed banner or window decal to advertise a new product line or special promotion.
You can also present your products to passers-by in a way that’s simply irresistible. How many times have you found yourself wandering towards a window display full of mouthwatering pastries, or a beautifully-dressed mannequin, or a refrigerator promising an ice-cold soda?
Harness the power of attraction
Visual merchandising matters. Did you know that 83% of the information processed by our brain is taken in by our sense of sight? If your retail items are disorganized and displayed without rhyme or reason, they’ll never leave the shelf!
A simple way to keep your products looking organized and elegant is with a sleek, modern display case, which will help showcase your products in a way that highlights their value. If clients are able to perceive an item’s quality all on their own, a spike in purchases should happen organically.
It’s all in the details
Little changes can make a big difference – a simple re-shuffling of product locations inside your store can have the ability to persuade and inspire shoppers.
Try placing complimentary products together, such as jars of salsa next to corn chips, or yogurt in the cereal aisle , to help customers get creative while they shop! By placing items together in a logical way, you can encourage impulse purchases and add-ons. It is also wise to put some of your most profitable products front and center, using specialty signage or a custom visual display, to give them an extra boost and maximize your profitability.
If you’re ready to take the next step towards crafting a display solution that will jumpstart your retail sales, contact us today.