CASE STUDY
Yogurt in the cereal aisle

An integrated display that promotes product pairings.

CHALLENGE

A national yogurt brand wanted to showcase their products in the cereal aisle, with the aim of inspiring customers to combine the two foods for a healthy breakfast.

SOLUTION

MTL Cool developed the G-Air model, a large, open display case with a depth of 24 inches. This product was fitted to replace one of the 4-foot sections in the grocery aisle.

RESULTS

Yogurt sales increased, and more clients ended up purchasing both yogurt and cereal together.

%

Promotional displays increase sales by at least 12%.