{"id":6593,"date":"2021-11-03T16:35:18","date_gmt":"2021-11-03T20:35:18","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/?p=6593"},"modified":"2021-11-03T17:02:43","modified_gmt":"2021-11-03T21:02:43","slug":"tendances-alimentaires-la-journee-mondiale-du-veganisme","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/tendances-alimentaires-la-journee-mondiale-du-veganisme\/","title":{"rendered":"TENDANCES ALIMENTAIRES – LA JOURN\u00c9E MONDIALE DU V\u00c9GANISME"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tAccueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> \n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t\t

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb3.22″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Cette semaine avait lieu la journ\u00e9e mondiale du v\u00e9ganisme et pour cette occasion MTL COOL s\u2019est int\u00e9ress\u00e9 \u00e0 la croissance \u00e9norme en popularit\u00e9 des produits \u00e0 base de plantes. <\/span><\/p>\n

Selon un article r\u00e9cent apparu sur Baystreet.ca1<\/sup><\/span> cette mont\u00e9e en popularit\u00e9 serait attribu\u00e9e aux facteurs comme l\u2019augmentation des cas d\u2019intol\u00e9rance \u00e0 la prot\u00e9ine animal; de nouvelles aspirations des consommateurs, une population v\u00e9g\u00e9talienne croissante et d\u2019importants investissements en capital de risque dans ce secteur. Cette<\/span> croissance \u2018\u2019 (\u2026) est projet\u00e9e d\u2019augmenter de $4.6 milliards en 2018 \u00e0 $85 milliards en 2030, selon la firme d\u2019investissement UBS\u2019\u20192<\/sup><\/span><\/span><\/p>\n

\u00a0<\/span>On apprenait aussi que \u2018\u2019l\u2019int\u00e9r\u00eat de la g\u00e9n\u00e9ration Z et Y pour les produits laitiers et les substituts de viande \u00e0 base de plantes s\u2019\u00e9tend au-del\u00e0 des hamburgers et du lait d\u2019amades. Ces consommateurs recherchent divers analogues \u00e0 la viande, au poulet, ou aux fruits de mer, diff\u00e9rentes saveurs et formats. \u2019\u20193<\/sup><\/span> Ils recherchent \u00e9galement des collations, du pr\u00eat-\u00e0-manger et des produits r\u00e9guliers de tous les jours certifi\u00e9s v\u00e9ganes. <\/span><\/p>\n

Nous avons profit\u00e9 de l\u2019occasion pour demander \u00e0 Sophie L\u00e9tourneau Vice-pr\u00e9sidente des ventes et Nicolas Bergeron CEO chez Groupe Commensal, un pionnier dans cette cat\u00e9gorie, de nous expliquer la philosophie en arri\u00e8re du v\u00e9ganisme et aussi de se prononcer sur l\u2019engouement \u00e9norme que connait pr\u00e9sentement les aliments v\u00e9g\u00e9tariens et v\u00e9g\u00e9taliens. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2″][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_image src=\u00a0\u00bbhttps:\/\/www.mtlcool.com\/wp-content\/uploads\/2021\/11\/map-com-mijote-chili-500ml-hr-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbmap_COM_Mijote_CHILI_500ml_HR\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ border_width_left=\u00a0\u00bb4px\u00a0\u00bb border_color_left=\u00a0\u00bb#00B8DC\u00a0\u00bb custom_padding=\u00a0\u00bb|||10px|false|false\u00a0\u00bb]<\/p>\n

Q:<\/strong> \u00c0 quoi attribuez-vous la croissance en popularit\u00e9 des produits prot\u00e9in\u00e9s \u00e0 base de plantes? <\/span><\/p>\n

A:<\/strong> On a remarqu\u00e9 un gros impact d\u00e8s la parution du nouveau guide alimentaire canadien en 2019. Celui-ci met en valeur les prot\u00e9ines d\u2019origine v\u00e9g\u00e9tale et comme la nouvelle g\u00e9n\u00e9ration apprend en se basant sur ces recommandations, les jeunes consommateurs grandissent avec plus de connaissance sur ces produits.\u00a0 On remarque qu\u2019ils recherchent beaucoup plus de produits \u00e0 base de plante que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_left=\u00a0\u00bb4px\u00a0\u00bb border_color_left=\u00a0\u00bb#00B8DC\u00a0\u00bb custom_padding=\u00a0\u00bb|||10px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Q:<\/strong> Les prot\u00e9ines v\u00e9g\u00e9tales sont-elles l\u2019\u00e9quivalent des prot\u00e9ines animales? <\/span><\/p>\n

A:<\/strong> On peut dire <\/span>que oui. En combinant certains aliments on <\/span>obtient<\/span> des valeurs nutritives \u00e9quivalentes animales. <\/span>Par exemple, les l<\/span>\u00e9<\/span>gumineuses et c<\/span>\u00e9<\/span>r<\/span>\u00e9<\/span>ales sont compl<\/span>\u00e9<\/span>mentaires et permettent un apport complet en acide amin<\/span>\u00e9 essentiel.<\/span><\/span><\/span><\/p>\n

<\/span>Parmi toutes les prot\u00e9ines v\u00e9g\u00e9tales, le seitan est <\/span>un de ceux<\/span> qui apporte un apport en <\/span>prot\u00e9ines tr\u00e8s \u00e9lev\u00e9.<\/span><\/p>\n

Q:<\/strong> Est-ce que \u00e7a co\u00fbte cher de manger v\u00e9g\u00e9talien?<\/span><\/p>\n

A:<\/strong> Le seitan, le tofu, les l\u00e9gumineuses sont en fait souvent moins couteu<\/span>x<\/span> que la viande.<\/p>\n

Q:<\/strong> Est-ce difficile de trouver des produits certifi\u00e9s v\u00e9g\u00e9taliens dans les \u00e9piceries traditionnelles? <\/span><\/p>\n

Il y a <\/span>plusieurs organismes<\/span> qui offre <\/span>des certifications v\u00e9ganes<\/span> officielles<\/span>, <\/span>ils <\/span>exigent de <\/span>suivre des crit\u00e8res rigoureux<\/span>.<\/span>\u00a0 Par contre, c<\/span>eux-ci sont encore <\/span>peu<\/span> connu de la population g\u00e9n\u00e9rale.<\/span>\u00a0 Les <\/span><\/span>manufacturiers<\/span> pr\u00e9f\u00e8re<\/span>nt<\/span> donc cr\u00e9er leur propre logo afin de mettre de l\u2019avant cette caract\u00e9ristique de <\/span>leur produit.<\/span>\u00a0 <\/span><\/p>\n

Puisque l<\/span>a\u00a0<\/span>certification v\u00e9gane<\/strong><\/span>\u00a0<\/span>n\u2019est<\/span> pas aujourd\u2019hui obligatoire, les entreprises peuvent cr\u00e9er et personnaliser leur propre logo \u00abv\u00e9gan\u00bb. <\/span>\u00a0<\/span><\/p>\n

Lorsqu\u2019une compagnie choisie<\/span> de mettre de l\u2019avant l\u2019all\u00e9gation \u2018\u2019v\u00e9gan\u2019\u2019 <\/span>sur un produit, <\/span>elle es<\/span>t tenu<\/span>e<\/span> de respecter celle-ci.\u00a0 En effet, la <\/span>Loi sur les aliments et drogues<\/strong><\/span> stipule\u00a0: <\/span>\u2018\u2019<\/em><\/span>Il est interdit d’\u00e9tiqueter, d’emballer, de traiter, de pr\u00e9parer ou de vendre un <\/em><\/span>aliment \u2013 ou d’en faire la publicit\u00e9 \u2013 de mani\u00e8re fausse, trompeuse ou mensong\u00e8re ou susceptible de cr\u00e9er une fausse impression quant \u00e0 sa nature, sa valeur, sa quantit\u00e9, sa composition, ses avantages ou sa s\u00fbret\u00e9.\u2019\u2019<\/em><\/span><\/p>\n

Le termes \u2018\u2019v\u00e9gane\u2019\u2019 et \u2018\u2019v\u00e9g\u00e9tarien\u2019\u2019 n\u2019ont pas de d\u00e9finition pr\u00e9cise <\/span>selon l\u2019ACIA (Agence canadienne d\u2019<\/span>inspection des Aliments).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_image src=\u00a0\u00bbhttps:\/\/www.mtlcool.com\/wp-content\/uploads\/2021\/11\/closed-up.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbClosed up\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ border_width_left=\u00a0\u00bb4px\u00a0\u00bb border_color_left=\u00a0\u00bb#00B8DC\u00a0\u00bb custom_padding=\u00a0\u00bb|||10px|false|false\u00a0\u00bb]<\/p>\n

Q:<\/strong> Avez-vous des conseils \u00e0 donner \u00e0 ceux qui envisagent un r\u00e9gime v\u00e9g\u00e9talien ou cherchent \u00e0 r\u00e9duire leur consommation de produits d’origine animale ? <\/span><\/p>\n

A:<\/strong>\u00a0 Oser l\u2019essayer et apprendre \u00e0 bien travailler le produit. Pour tout nouveau produit il y a un apprentissage. Ce n\u2019est pas grave si ta premi\u00e8re recette n\u2019est pas r\u00e9ussie. On a tous manquer un repas, au m\u00eame titre que plusieurs d\u2019entre nous ont aussi d\u00e9j\u00e0 fait trop cuire un steak sur le BBQ. Et si au d\u00e9but on est un peu plus h\u00e9sitant il y a toute une gamme de pr\u00eats-\u00e0-cuisiner qui permet de faciliter les repas v\u00e9g\u00e9s.<\/span><\/p>\n

Q:<\/strong> Quels sont vos produits v\u00e9g\u00e9taliens favoris? <\/span><\/p>\n

A:<\/strong> Pr\u00e9sentement la soupe v\u00e9g\u00e9-poulet et le Chili sont ceux qui sortent le plus. On voit aussi beaucoup d\u2019int\u00e9r\u00eat pour notre gamme des pr\u00eats-\u00e0 cuisiner.<\/p>\n

Q:<\/strong> Que recommanderiez-vous aux d\u00e9taillants pour les aider \u00e0 d\u00e9velopper la cat\u00e9gorie v\u00e9g\u00e9talienne dans leurs magasins? <\/span><\/p>\n

A:<\/strong> La volont\u00e9 du consommateur \u00e0 acheter cette cat\u00e9gorie de produit est l\u00e0, bien pr\u00e9sente. Il faut surtout donner de la visibilit\u00e9 aux produits.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2″][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_color_left=\u00a0\u00bb#00B8DC\u00a0\u00bb border_width_left=\u00a0\u00bb4px\u00a0\u00bb custom_padding=\u00a0\u00bb|||10px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Q:<\/strong> Y a-t-il une id\u00e9e fausse sur les produits \u00e0 base de plantes ou v\u00e9g\u00e9taliens que vous souhaitez mettre au clair? <\/span><\/p>\n

A:<\/strong> \u00catre v\u00e9g\u00e9 ce n\u2019est pas juste manger des l\u00e9gumes et du tofu. Il y a maintenant plein de choix et de vari\u00e9t\u00e9s pour satisfaire les go\u00fbts m\u00eame des plus difficiles. <\/span><\/p>\n

Q:<\/strong> Y-a-t-il autre chose que vous souhaiteriez partager sur cette cat\u00e9gorie?<\/span><\/p>\n

A:<\/strong> C\u2019est rendu l\u2019fun et accessible de manger v\u00e9g\u00e9tarien ou v\u00e9g\u00e9talien. \u00c0 toutes les semaines un nouveau livre de recettes sort avec des nouvelles id\u00e9es. Les restaurants aussi offrent maintenant des options v\u00e9g\u00e9taliennes. Il y a quelque ann\u00e9e le choix v\u00e9g\u00e9 dans un menu c\u2019\u00e9tait la salade maintenant il y a plusieurs grands chefs v\u00e9gans avec beaucoup de notori\u00e9t\u00e9 dont Jean-Philippe Cyr. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_image src=\u00a0\u00bbhttps:\/\/www.mtlcool.com\/wp-content\/uploads\/2021\/11\/map-com-soup-poulet-600ml-hr-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbmap_COM_Soup_POULET_600ml_HR\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb4.12.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb]<\/p>\n

Pour r\u00e9pondre \u00e0 cette demande croissante, les supermarch\u00e9s traditionnels devront continuer \u00e0 ajouter des espaces d\u00e9di\u00e9s \u00e0 cette cat\u00e9gorie. Un pr\u00e9sentoir bien pr\u00e9sent\u00e9 avec le message appropri\u00e9 peut aider \u00e0 \u00e9duquer les consommateurs et faciliter la recherche et l’introduction de produits \u00e0 base de plantes.<\/span><\/p>\n

Que vous soyez un d\u00e9taillant cherchant \u00e0 d\u00e9velopper cette cat\u00e9gorie au sein de votre (vos) magasin(s) ou une marque \u00e9tablie ou \u00e9mergent avec un produit g\u00e9nial \u00e0 base de plante, MTL COOL aimerait vous accompagner dans ce d\u00e9fi. Contactez MTL COOL<\/strong><\/a> d\u00e8s aujourd’hui pour discuter de la fa\u00e7on dont nous pouvons vous aider \u00e0 accro\u00eetre vos ventes et la pr\u00e9sence de votre marque.<\/span><\/span><\/p>\n

<\/span><\/p>\n

1<\/sup>Baystreet.ca – The Plant Based Market Could Explode 100-Fold by 2050<\/a><\/span><\/p>\n

2<\/sup>Tracking the plant-based protein movement | Food Dive<\/a><\/span><\/p>\n

3<\/sup>The Future of Plant-based Snapshot: The Evolution of Plant-based Continues.<\/a><\/span><\/p>\n

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Cette semaine avait lieu la journ\u00e9e mondiale du v\u00e9ganisme et pour cette occasion MTL COOL s\u2019est int\u00e9ress\u00e9 \u00e0 la croissance \u00e9norme en popularit\u00e9 des produits \u00e0 base de plantes. Selon un article r\u00e9cent apparu sur Baystreet.ca1 cette mont\u00e9e en popularit\u00e9 serait attribu\u00e9e aux facteurs comme l\u2019augmentation des cas d\u2019intol\u00e9rance \u00e0 la prot\u00e9ine animal; de nouvelles […]<\/p>\n","protected":false},"author":7,"featured_media":6574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nTENDANCES ALIMENTAIRES - LA JOURN\u00c9E MONDIALE DU V\u00c9GANISME - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtlcool.com\/fr\/tendances-alimentaires-la-journee-mondiale-du-veganisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TENDANCES ALIMENTAIRES - LA JOURN\u00c9E MONDIALE DU V\u00c9GANISME - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.\" \/>\n<meta property=\"og:description\" content=\"Cette semaine avait lieu la journ\u00e9e mondiale du v\u00e9ganisme et pour cette occasion MTL COOL s\u2019est int\u00e9ress\u00e9 \u00e0 la croissance \u00e9norme en popularit\u00e9 des produits \u00e0 base de plantes. 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