{"id":6077,"date":"2021-10-19T10:25:46","date_gmt":"2021-10-19T14:25:46","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/ready-to-drink-cocktails\/"},"modified":"2022-03-30T15:16:24","modified_gmt":"2022-03-30T19:16:24","slug":"ready-to-drink-cocktails","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/ready-to-drink-cocktails\/","title":{"rendered":"Les cocktails Pr\u00eats-\u00e0-Boire"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tAccueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> \n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t\t

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Il n’y a pas si longtemps, si vous vouliez d\u00e9guster un bon cocktail, vous deviez vous rendre dans un joli bar, un beau restaurant ou inviter un mixologue \u00e0 votre f\u00eate. Heureusement, au cours des 24 derniers mois, nous avons v\u00e9cu une augmentation massive des offres dans la cat\u00e9gorie de cocktails pr\u00eats \u00e0 boire et pr\u00e9-m\u00e9lang\u00e9s, rendant ainsi de merveilleux cocktails accessibles \u00e0 tous, n’importe o\u00f9.<\/p>\n

Pour en savoir plus sur la r\u00e9cente croissance de la cat\u00e9gorie, nous avons contact\u00e9 St\u00e9phanie Taschereau, gestion de l\u2019offre \u2013 analyste spiritueux & PAB \u00e0 la SAQ (Soci\u00e9t\u00e9 des alcools du Qu\u00e9bec).<\/p>\n

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Q\u00a0<\/strong>Les cocktails pr\u00eats-\u00e0-boire<\/span> sont-ils une tendance ou une cat\u00e9gorie qui est l\u00e0 pour rester et grandir ?<\/p>\n

A\u00a0<\/strong>Le premier pr\u00eat-\u00e0-boire en cannette est apparu vers 2015 \u00e0 la SAQ. Les pr\u00eats-\u00e0-boire en bouteille \u00e9taient quant \u00e0 eux disponibles depuis plusieurs ann\u00e9es, dans les r\u00e9seaux d\u2019\u00e9picerie pour ceux \u00e9labor\u00e9s \u00e0 base de malt, ainsi qu\u2019\u00e0 la SAQ, en ce qui concerne ceux \u00e0 base de spiritueux.<\/p>\n

Les tout premiers produits qu\u00e9b\u00e9cois de cette cat\u00e9gorie offerts \u00e0 la SAQ \u00e9taient pr\u00e9par\u00e9s par de grands fournisseurs internationaux, qui pr\u00e9parent leurs produits au Qu\u00e9bec\u00a0: Bacardi Breezer et Smirnoff, et ce depuis 2003. Les saveurs et les tendances ayant bien chang\u00e9<\/strong> depuis, ces produits ne sont majoritairement plus disponibles aujourd\u2019hui, mais leur variante sont encore sur nos tablettes, pr\u00e8s de 20 ans plus tard.<\/p>\n

Puis en 2018 ont commenc\u00e9 \u00e0 appara\u00eetre des pr\u00eats-\u00e0-boire de marques qu\u00e9b\u00e9coises, comme le Gin+tonic de Romeo\u2019s en 2018. Puis en 2019, Romeo\u2019s a agrandi son offre, et d\u2019autres joueurs sont venus s\u2019ajouter, comme Seventh Heaven, Noroi, Oshlag, pour ne nommer que ceux-ci.<\/p>\n

Mais c\u2019est en 2020 qu\u2019on a connu le plus grand boom<\/strong>, et l\u2019offre produits de 2021 en a surpris plus d\u2019un!<\/p>\n

La client\u00e8le est toujours \u00e0 l\u2019aff\u00fbt des nouveaut\u00e9<\/strong>s, et accueille les bras ouverts la vari\u00e9t\u00e9\u00a0: \u00e0 chacun et \u00e0 chaque occasion son pr\u00eat-\u00e0-boire!<\/p>\n

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Q\u00a0<\/strong>Qu’est-ce qui rend les cocktails pr\u00eats-\u00e0-boire plus attrayants pour les consommateurs en 2021?<\/p>\n

A\u00a0<\/strong>Comme dans plusieurs march\u00e9s, les pr\u00eats-\u00e0-boire sont en plein essor. Les ventes de coolers ont augment\u00e9 de 62% au cours de la saison 2021, sur une croissance d\u00e9j\u00e0 observ\u00e9e de 40% en 2020. Et le Qu\u00e9bec ne manque pas \u00e0 la r\u00e8gle\u00a0: l\u2019offre des pr\u00eats-\u00e0-boire ne cesse d\u2019augmenter, et elle devient de plus en plus vari\u00e9e! Les pr\u00eats-\u00e0-boire Qu\u00e9b\u00e9cois ont connu une croissance de +117% en 2020, et de 70% en 2021. La nouveaut\u00e9 est vraiment le vecteur de croissance de cette cat\u00e9gorie<\/strong>, et les fournisseurs qu\u00e9b\u00e9cois et d\u2019ailleurs suivent cette tendance. Au-del\u00e0 de la vodka, des cidres, de la sangria et du gin, d\u00e9j\u00e0 bien exploit\u00e9s dans ce segment, on retrouve d\u00e9sormais des pr\u00eats-\u00e0-boire \u00e0 base de rhum, de whisky, de tequila, d\u2019amaretto, et bien d\u2019autres, le tout, offert dans une panoplie de saveurs!<\/p>\n

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Q<\/strong> Quels sont certains de vos cocktails pr\u00eats-\u00e0-boire pr\u00e9f\u00e9r\u00e9s qui ont \u00e9merg\u00e9 r\u00e9cemment?<\/p>\n

A\u00a0<\/strong>Les seltzers sont LA grande nouveaut\u00e9 de cette ann\u00e9e, dans tout le r\u00e9seau. \u00c0 la SAQ, on a quadrupl\u00e9 les ventes de 2020<\/strong>. Beaucoup d\u2019innovations, de grands joueurs et de grands vendeurs, mais aussi des produits plus nich\u00e9s ont fait leur apparition.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Q\u00a0<\/strong>Que recommanderiez-vous aux d\u00e9taillants pour aider \u00e0 d\u00e9velopper la cat\u00e9gorie?<\/p>\n

En r\u00e9sum\u00e9, ce qui fait le succ\u00e8s de cette nouvelle tendance aux PAB, c\u2019est d\u00e9finitivement la vari\u00e9t\u00e9 de l\u2019offre! Le consommateur veut d\u00e9couvrir des nouveaux produits<\/strong>, et varier\u00a0les produits qu\u2019il choisit. Cette cat\u00e9gorie ne cesse de recruter de nouveaux adeptes, et si l\u2019on se fie \u00e0 ce que les \u00c9tats-Unis observent comme croissance, on sait d\u2019embl\u00e9e que la tendance est l\u00e0 pour rester\u00a0: son potentiel est \u00e9norme.<\/p>\n

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Merci \u00e0 St\u00e9phanie et la SAQ pour leur participation!<\/p>\n

Avec la saison des f\u00eates qui approche \u00e0 grands pas, nous nous attendons \u00e0 voir une augmentation des ventes dans la cat\u00e9gorie du P-A-B alors que les consommateurs se pr\u00e9parent \u00e0 accueillir leurs amis et famille. Cela repr\u00e9sente une excellente opportunit\u00e9 pour les d\u00e9taillants d’augmenter l’espace r\u00e9frig\u00e9r\u00e9<\/strong> pour les cocktails pr\u00eat-\u00e0-boire avec un pr\u00e9sentoir con\u00e7u pour mettre en vedette ces produits. Disponibles en trois grandeurs, nos pr\u00e9sentoirs SIERRA-LP<\/a><\/strong> attirent les consommateurs avec nos en-t\u00eates LED \u00ab Edge-Lit \u00bb ainsi que des \u00e9tag\u00e8res et des bandes d’\u00e9tag\u00e8res \u00e0 \u00e9clairage individuel. Si la consommation d’\u00e9nergie est un probl\u00e8me, nous fabriquons \u00e9galement notre s\u00e9rie\u00a0<\/span>VISTA<\/span>\u00a0de pr\u00e9sentoirs de portes vitr\u00e9e, disponibles dans une vari\u00e9t\u00e9 de tailles.<\/span><\/p>\n

Que vous soyez un d\u00e9taillant \u00e0 la recherche d’un espace r\u00e9frig\u00e9r\u00e9 suppl\u00e9mentaire ou une marque de boissons cherchant \u00e0 faire ressortir vos produits de la foule, contactez MTL COOL<\/strong><\/a> d\u00e8s aujourd’hui pour trouver la solution parfaite pour vous.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Il n’y a pas si longtemps, si vous vouliez d\u00e9guster un bon cocktail, vous deviez vous rendre dans un joli bar, un beau restaurant ou inviter un mixologue \u00e0 votre f\u00eate. Heureusement, au cours des 24 derniers mois, nous avons v\u00e9cu une augmentation massive des offres dans la cat\u00e9gorie de cocktails pr\u00eats \u00e0 boire et […]<\/p>\n","protected":false},"author":7,"featured_media":6053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89],"tags":[90,91,92,93,94,95,96,97,98,99],"class_list":["post-6077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-brand-fr","tag-beverage-industry-fr","tag-beverages-fr","tag-cocktails-fr","tag-convenience-fr","tag-coolers-fr","tag-displays-fr","tag-drinks-fr","tag-ready-to-drink-fr","tag-refrigeration-fr","tag-retail-fr"],"acf":[],"yoast_head":"\nLes cocktails Pr\u00eats-\u00e0-Boire MTL Cool<\/title>\n<meta name=\"description\" content=\"we have seen a massive rise in offerings of 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