{"id":3111,"date":"2018-06-07T13:58:21","date_gmt":"2018-06-07T17:58:21","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/?p=3111"},"modified":"2022-03-30T15:10:52","modified_gmt":"2022-03-30T19:10:52","slug":"votre-magasin-a-t-il-quelque-chose-a-raconter","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/votre-magasin-a-t-il-quelque-chose-a-raconter\/","title":{"rendered":"Votre magasin a-t-il quelque chose \u00e0 raconter?"},"content":{"rendered":"\t\t<div class=\"et_pb_section et_pb_with_background et_section_regular breadcrumbs_section\">\n\t\t\t<div class=\" et_pb_row breadcrumbs_row\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 breadcrumbs_column\">\n\t\t\t\t\t<div class=\"et_pb_code et_pb_module breadcrumbs_module\">\n\t\t\t\t\t\t<span><span><a href=\"https:\/\/www.mtlcool.com\/fr\/\">Accueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> <!-- .et_pb_code -->\n\t\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t<\/div> <!-- .et_pb_row -->\n\t\t<\/div>\n\t\t<p>En entrant dans un magasin, les gens s\u2019attendent \u00e0 une exp\u00e9rience visuelle agr\u00e9able. La confusion, le d\u00e9sordre et l\u2019incoh\u00e9rence sont les moyens les plus s\u00fbrs de les \u00e9tourdir et de leur faire tourner les talons.<\/p>\n<p>Jetez un \u0153il \u00e0 cette <a href=\"https:\/\/www.designboom.com\/architecture\/kengo-kuma-pigment-store-warehouse-terrada-tokyo-japan-11-12-2015\/\" rel=\"noopener\" target=\"_blank\">boutique sp\u00e9cialis\u00e9e en pigments \u00e0 Tokyo<\/a> ou \u00e0 ce <a href=\"https:\/\/www.designboom.com\/architecture\/flight-club-store-la-slade-architecture-02-27-2018\/\" rel=\"noopener\" target=\"_blank\">magasin de chaussures \u00e0 Los Angeles<\/a>. Bien qu\u2019il s\u2019agisse d\u2019exemples extravagants, la pr\u00e9sentation des produits y est \u00e9loquente et ind\u00e9niablement efficace.<\/p>\n<p>Voici quelques trucs pour cr\u00e9er vos propres histoires visuelles et pr\u00e9sentations de marque \u00e0 une \u00e9chelle plus modeste :<\/p>\n<h2>Attirez les gens \u00e0 l\u2019int\u00e9rieur gr\u00e2ce \u00e0 des visuels inspirants<\/h2>\n<p>Que votre magasin donne sur la rue ou dans un centre commercial, vous disposez d\u2019une vitrine pour en mettre plein la vue aux passants. Ce premier point de contact avec vos clients peut \u00eatre mis \u00e0 profit de bien des fa\u00e7ons.<\/p>\n<p>R\u00e9fl\u00e9chissez aux histoires et aux id\u00e9es qui rendent votre produit unique : quelle est son origine? V\u00e9hicule-t-il un message? Qui sont ses artisans? En pr\u00e9sentant votre produit sous l\u2019angle des \u00e9motions, vous inciterez les acheteurs \u00e0 ouvrir leur c\u0153ur, leur esprit\u2026 et leur portefeuille.<\/p>\n<p>R\u00e9fl\u00e9chir un peu \u00e0 la composition, \u00e0 l\u2019agencement des couleurs et au contenu de votre vitrine peut \u00eatre payant. C\u2019est signe que vous tenez \u00e0 ce que vos clients vivent une exp\u00e9rience agr\u00e9able, et ils vous le rendront bien. <\/p>\n<h2>Soignez les d\u00e9tails qui mettront les clients dans votre poche<\/h2>\n<p>Rien de tel pour encourager un achat spontan\u00e9 que de donner plus de visibilit\u00e9 aux produits vedettes. Pour ce faire, misez sur des affiches promotionnelles, des couleurs accrocheuses (le rouge et le jaune sont tout indiqu\u00e9s pour les ventes) et des <a href=\"https:\/\/www.mtlcool.com\/fr\/solutions-sur-mesure\/\">pr\u00e9sentoirs personnalis\u00e9s<\/a>.<\/p>\n<p>Vous pouvez aussi regrouper les articles compl\u00e9mentaires, comme le yogourt et les c\u00e9r\u00e9ales, pour sugg\u00e9rer aux clients des associations pendant leur magasinage.<\/p>\n<p>En plus d\u2019attirer l\u2019attention des clients, la disposition des pr\u00e9sentoirs et des produits en promotion sort votre histoire du cadre strictement visuel de l\u2019affichage pour lui donner vie dans l\u2019espace physique. \u00c7a peut faire toute la diff\u00e9rence! <\/p>\n<h2>Mettez les pr\u00e9sentoirs r\u00e9frig\u00e9r\u00e9s au service de votre r\u00e9cit<\/h2>\n<p>Si vous vendez des aliments p\u00e9rissables, vos principales pr\u00e9occupations concernent la fra\u00eecheur et la diff\u00e9renciation. <\/p>\n<p><a href=\"https:\/\/www.mtlcool.com\/fr\/produit\/g-air\/\">Essayez un pr\u00e9sentoir vertical ouvert<\/a> et \u00e0 l\u2019image de votre marque pour mettre en valeur vos produits et leurs avantages. Les consommateurs aiment les entreprises aux histoires et \u00e0 la personnalit\u00e9 percutantes; vous savez sur quel cheval miser! Si les gens r\u00e9alisent que vous croyez assez en votre produit pour lui offrir une pr\u00e9sentation soign\u00e9e, ils seront tent\u00e9s de l\u2019essayer.<\/p>\n<p>Vous \u00eates pr\u00eat \u00e0 faire rayonner votre marchandise dans un pr\u00e9sentoir r\u00e9frig\u00e9r\u00e9 enti\u00e8rement personnalisable? <a href=\"https:\/\/www.mtlcool.com\/fr\/contact\/\">MTL Cool<\/a> a ce qu\u2019il vous faut.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accueil En entrant dans un magasin, les gens s\u2019attendent \u00e0 une exp\u00e9rience visuelle agr\u00e9able. La confusion, le d\u00e9sordre et l\u2019incoh\u00e9rence sont les moyens les plus s\u00fbrs de les \u00e9tourdir et de leur faire tourner les talons. Jetez un \u0153il \u00e0 cette boutique sp\u00e9cialis\u00e9e en pigments \u00e0 Tokyo ou \u00e0 ce magasin de chaussures \u00e0 Los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detail","category-pme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rehausser l\u2019exp\u00e9rience en magasin | MTL COOL<\/title>\n<meta name=\"description\" content=\"Augmentez vos ventes en faisant vivre \u00e0 vos clients des exp\u00e9riences positives en magasin. Lisez nos conseils pour savoir comment vous d\u00e9marquer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtlcool.com\/fr\/votre-magasin-a-t-il-quelque-chose-a-raconter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rehausser l\u2019exp\u00e9rience en magasin | MTL COOL\" \/>\n<meta property=\"og:description\" content=\"Augmentez vos ventes en faisant vivre \u00e0 vos clients des exp\u00e9riences positives en magasin. 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