{"id":3106,"date":"2018-06-07T13:41:44","date_gmt":"2018-06-07T17:41:44","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/?p=3106"},"modified":"2018-06-07T14:12:49","modified_gmt":"2018-06-07T18:12:49","slug":"demarquez-vous-grace-a-un-presentoir-original","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/demarquez-vous-grace-a-un-presentoir-original\/","title":{"rendered":"D\u00e9marquez-vous gr\u00e2ce \u00e0 un pr\u00e9sentoir original"},"content":{"rendered":"\t\t<div class=\"et_pb_section et_pb_with_background et_section_regular breadcrumbs_section\">\n\t\t\t<div class=\" et_pb_row breadcrumbs_row\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 breadcrumbs_column\">\n\t\t\t\t\t<div class=\"et_pb_code et_pb_module breadcrumbs_module\">\n\t\t\t\t\t\t<span><span><a href=\"https:\/\/www.mtlcool.com\/fr\/\">Accueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> <!-- .et_pb_code -->\n\t\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t<\/div> <!-- .et_pb_row -->\n\t\t<\/div>\n\t\t<p>Chaque fois qu\u2019un client entre chez un d\u00e9taillant, des dizaines voire des centaines de marques se disputent son attention. Comment faire pour s\u2019\u00e9lever au-dessus de la m\u00eal\u00e9e?<\/p>\n<p>\u00c0 d\u00e9faut de pouvoir conduire le client directement jusqu\u2019\u00e0 vos produits, vous pouvez miser sur une pr\u00e9sentation accrocheuse pour le faire \u00e0 votre place. Votre image de marque peut faire la diff\u00e9rence entre une vente\u2026 et rien du tout. Voici comment faire pencher la balance du bon c\u00f4t\u00e9.<\/p>\n<h2>Communiquez vos valeurs avec brio<\/h2>\n<p>Dans l\u2019univers de la vente au d\u00e9tail, les mouvements sociaux abondent : des produits issus du commerce \u00e9thique ou \u00e9quitable aux programmes d\u2019achat avec don, les occasions ne manquent pas de donner un sens et de la valeur \u00e0 votre offre, ce qui peut influencer le client \u00e0 vous choisir.<\/p>\n<p>Les mots sont des outils tr\u00e8s puissants; faites-en bon usage! Une fois votre public bien cibl\u00e9 et votre intention bien d\u00e9finie, r\u00e9digez vos messages de marque en pesant chaque mot et en soignant chaque phrase.<\/p>\n<h2>Racontez une histoire pour captiver l\u2019attention des clients<\/h2>\n<p>Une touche personnelle interpellera les acheteurs qui s\u2019attacheront \u00e0 votre marque, \u00e0 ses valeurs et \u00e0 son histoire. <\/p>\n<p>Que gagnent-ils \u00e0 acheter vos produits? Voici quelques exemples de messages que vous pourriez afficher dans un pr\u00e9sentoir r\u00e9frig\u00e9r\u00e9 de yogourts :<\/p>\n<p>&#8211;\tProduits d\u2019une ferme d\u2019ici<br \/>\n&#8211;\tFaites connaissance avec Rose, l\u2019une de nos vaches!<br \/>\n&#8211;\tChaque pot de yogourt contient 5 g de prot\u00e9ines, nutriments essentiels pour un mode de vie sain<br \/>\n&#8211;\tChez les Tremblay, nous sommes fermiers depuis des g\u00e9n\u00e9rations<br \/>\n&#8211;\tTous nos produits sont enti\u00e8rement biologiques<\/p>\n<p>Vous \u00eates en panne d\u2019inspiration? Ressortez les donn\u00e9es que vous avez compil\u00e9es sur votre client\u00e8le cible. Quels sont ses champs d\u2019int\u00e9r\u00eat, ses valeurs, ses pr\u00e9f\u00e9rences? Si vos enqu\u00eates marketing commencent \u00e0 dater, sondez les consommateurs de nouveau pour vous faire une id\u00e9e fra\u00eeche de leurs go\u00fbts et de ce qu\u2019ils recherchent dans une entreprise ou une marque.<\/p>\n<p>Vous ne pouvez pas attendre? Google Trends, Instagram, Pinterest et les autres m\u00e9dias sociaux et plateformes de partage sont d\u2019excellentes sources d\u2019information sur les tendances et habitudes de consommation actuelles. Surveillez ces sites pour prendre le pouls de ce qui est d\u00e9pass\u00e9, ce qui est en vogue et ce qui s\u2019en vient.<\/p>\n<p>\u00cates-vous pr\u00eat \u00e0 passer \u00e0 la vitesse sup\u00e9rieure? MTL Cool peut vous aider \u00e0 choisir le pr\u00e9sentoir r\u00e9frig\u00e9r\u00e9 le plus adapt\u00e9 \u00e0 vos besoins ou fabriquer sur mesure un mod\u00e8le \u00e0 votre image.<br \/>\nContactez-nous d\u00e8s aujourd\u2019hui.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accueil Chaque fois qu\u2019un client entre chez un d\u00e9taillant, des dizaines voire des centaines de marques se disputent son attention. Comment faire pour s\u2019\u00e9lever au-dessus de la m\u00eal\u00e9e? \u00c0 d\u00e9faut de pouvoir conduire le client directement jusqu\u2019\u00e0 vos produits, vous pouvez miser sur une pr\u00e9sentation accrocheuse pour le faire \u00e0 votre place. Votre image de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-3106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detail","category-pme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bien exploiter son pr\u00e9sentoir r\u00e9frig\u00e9r\u00e9 | MTL COOL<\/title>\n<meta name=\"description\" content=\"Comment faire pour sortir du lot et attirer l\u2019attention des clients sur les produits r\u00e9frig\u00e9r\u00e9s dans un pr\u00e9sentoir? 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