{"id":2910,"date":"2018-06-15T11:34:38","date_gmt":"2018-06-15T15:34:38","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/?p=2910"},"modified":"2018-04-19T11:44:05","modified_gmt":"2018-04-19T15:44:05","slug":"la-degustation-en-magasin-un-outil-marketing-de-choix","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/la-degustation-en-magasin-un-outil-marketing-de-choix\/","title":{"rendered":"La d\u00e9gustation en magasin : un outil marketing de choix!"},"content":{"rendered":"\t\t<div class=\"et_pb_section et_pb_with_background et_section_regular breadcrumbs_section\">\n\t\t\t<div class=\" et_pb_row breadcrumbs_row\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 breadcrumbs_column\">\n\t\t\t\t\t<div class=\"et_pb_code et_pb_module breadcrumbs_module\">\n\t\t\t\t\t\t<span><span><a href=\"https:\/\/www.mtlcool.com\/fr\/\">Accueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> <!-- .et_pb_code -->\n\t\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t<\/div> <!-- .et_pb_row -->\n\t\t<\/div>\n\t\t<p>Bien que la plupart des gens tentent de planifier leurs repas de la semaine avant de faire leurs courses, plusieurs d\u00e9cisions se prennent de fa\u00e7on improvis\u00e9e \u00e0 l\u2019\u00e9picerie. Les rabais influencent significativement les achats, ainsi que la disposition dans les all\u00e9es, notamment dans des pr\u00e9sentoirs r\u00e9frig\u00e9r\u00e9s pour commer\u00e7ant. Mais pour faire d\u00e9couvrir de nouveaux produits aux consommateurs et stimuler les ventes, les d\u00e9gustations en magasin demeurent des plus efficaces!<\/p>\n<p>Outil strat\u00e9gique pour les marques alimentaires, la d\u00e9gustation comporte plusieurs avantages\u00a0:<\/p>\n<ul>\n<li>Elle permet de faire conna\u00eetre un nouveau produit ou red\u00e9couvrir un produit peu connu<\/li>\n<li>Elle compl\u00e8te la publicit\u00e9 en offrant une exp\u00e9rience concr\u00e8te du produit<\/li>\n<li>Elle g\u00e9n\u00e8re des achats spontan\u00e9s<\/li>\n<li>Elle permet de distribuer des offres sous forme de coupons<\/li>\n<\/ul>\n<p>La majorit\u00e9 des gens aiment essayer de nouveaux produits et appr\u00e9cient se faire offrir une petite bouch\u00e9e en magasin. Par ailleurs, le fait de pouvoir go\u00fbter aux aliments offre au client l\u2019occasion de r\u00e9duire son risque, car il ach\u00e8te, en toute confiance, un produit qui lui plait.<\/p>\n<p>De la d\u00e9couverte \u00e0 la fid\u00e9lisation, la d\u00e9gustation en magasin travaille \u00e0 plusieurs niveaux. Pour maximiser le retour sur cet investissement, il faut toutefois porter une grande attention aux d\u00e9tails et \u00e0 l\u2019organisation\u00a0:<\/p>\n<ul>\n<li>La pr\u00e9sentation des produits doit \u00eatre app\u00e9tissante<\/li>\n<li>Le kiosque doit \u00eatre attrayant et maintenu tr\u00e8s propre<\/li>\n<li>Le personnel doit \u00eatre courtois et bien conna\u00eetre le produit<\/li>\n<\/ul>\n<p>Certains \u00e9quipements commerciaux peuvent favoriser le succ\u00e8s des d\u00e9gustations. C\u2019est le cas des pr\u00e9sentoirs r\u00e9frig\u00e9r\u00e9s pour commer\u00e7ant de <u><a href=\"https:\/\/www.mtlcool.com\/fr\/produit\/oasis-series\/\">la s\u00e9rie Grab N\u2019Go<\/a>.<\/u> Ces \u00e9quipements sont reconnus pour faciliter l\u2019acc\u00e8s aux produits et augmenter les ventes en magasin.<\/p>\n<p>Vous souhaitez \u00e9valuer vos options de pr\u00e9sentoirs r\u00e9frig\u00e9r\u00e9s pour vos d\u00e9gustations? <a href=\"\/fr\/contact\">Demandez conseil \u00e0 notre \u00e9quipe!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accueil Bien que la plupart des gens tentent de planifier leurs repas de la semaine avant de faire leurs courses, plusieurs d\u00e9cisions se prennent de fa\u00e7on improvis\u00e9e \u00e0 l\u2019\u00e9picerie. Les rabais influencent significativement les achats, ainsi que la disposition dans les all\u00e9es, notamment dans des pr\u00e9sentoirs r\u00e9frig\u00e9r\u00e9s pour commer\u00e7ant. Mais pour faire d\u00e9couvrir de nouveaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2910","post","type-post","status-publish","format-standard","hentry","category-pme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La d\u00e9gustation en magasin : un outil marketing de choix! - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtlcool.com\/fr\/la-degustation-en-magasin-un-outil-marketing-de-choix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La d\u00e9gustation en magasin : un outil marketing de choix! - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.\" \/>\n<meta property=\"og:description\" content=\"Accueil Bien que la plupart des gens tentent de planifier leurs repas de la semaine avant de faire leurs courses, plusieurs d\u00e9cisions se prennent de fa\u00e7on improvis\u00e9e \u00e0 l\u2019\u00e9picerie. 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