{"id":2891,"date":"2018-04-01T10:27:02","date_gmt":"2018-04-01T14:27:02","guid":{"rendered":"https:\/\/mtlcoolprod.wpengine.com\/?p=2891"},"modified":"2018-04-26T10:41:47","modified_gmt":"2018-04-26T14:41:47","slug":"comment-rehausser-lexperience-de-vos-produits-en-magasin","status":"publish","type":"post","link":"https:\/\/www.mtlcool.com\/fr\/comment-rehausser-lexperience-de-vos-produits-en-magasin\/","title":{"rendered":"Comment rehausser l\u2019exp\u00e9rience de vos produits en magasin?"},"content":{"rendered":"\t\t<div class=\"et_pb_section et_pb_with_background et_section_regular breadcrumbs_section\">\n\t\t\t<div class=\" et_pb_row breadcrumbs_row\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 breadcrumbs_column\">\n\t\t\t\t\t<div class=\"et_pb_code et_pb_module breadcrumbs_module\">\n\t\t\t\t\t\t<span><span><a href=\"https:\/\/www.mtlcool.com\/fr\/\">Accueil<\/a><\/span><\/span>\t\t\t\t\t<\/div> <!-- .et_pb_code -->\n\t\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t<\/div> <!-- .et_pb_row -->\n\t\t<\/div>\n\t\t<p>Le commerce du d\u00e9tail vit toutes sortes de transformation depuis quelques ann\u00e9es \u00e0 cause, notamment, de l\u2019augmentation du magasinage en ligne. Les d\u00e9taillants et les marques de produits alimentaires n\u2019ont autre choix que de se r\u00e9inventer, en trouvant des moyens de rendre l\u2019exp\u00e9rience en magasin encore plus attrayante. Car on le sait bien\u00a0: plus la visite sera plaisante, et plus le client prendra son temps et remplira son panier!<\/p>\n<p>En tant que propri\u00e9taire de marque de produits alimentaires, vous devez vous demander\u00a0: que veulent les consommateurs exactement? Ils veulent \u00eatre inspir\u00e9s et vivre une exp\u00e9rience de d\u00e9couverte. Pour r\u00e9pondre \u00e0 ces besoins, les magasins doivent exploiter les atouts qui les distinguent par rapport \u00e0 ce que vivent les utilisateurs en ligne. L\u2019\u00e9cran de t\u00e9l\u00e9phone ne permet pas de sentir, de toucher, ni de go\u00fbter les produits. Vos d\u00e9taillants ont donc cet avantage distinctif important de leur c\u00f4t\u00e9.<\/p>\n<p><strong>Pour favoriser la d\u00e9couverte et stimuler l\u2019int\u00e9r\u00eat envers vos produits, il faut jouer sur leur visibilit\u00e9 et leur attrait. Voici quelques conseils\u00a0:<\/strong><\/p>\n<p>1. Faites-en sorte de bien conna\u00eetre les magasins o\u00f9 vos produits sont en vente. Visitez-les souvent afin d\u2019observer la fa\u00e7on dont la client\u00e8le circule dans les all\u00e9es. Recueillir cette information vous permettra de mieux exploiter l\u2019espace \u00e0 votre disposition et d\u2019implanter de nouvelles id\u00e9es.<\/p>\n<p>\n 2. En fonction du type de produit, demandez \u00e0 ce qu\u2019on place votre pr\u00e9sentoir strat\u00e9giquement pour en maximiser la visibilit\u00e9. Que ce soit au bout d\u2019une all\u00e9e ou pr\u00e8s des caisses, testez les emplacements qui vous rapporteront le plus de vente. Certains produits gagnent \u00e0 \u00eatre pr\u00e9sent\u00e9s pr\u00e8s d\u2019un autre, comme les yogourts et le granola par exemple. \u00c0 ce titre, <a href=\"\/fr\/produit\/g-air-end-cap\/\"><u>les pr\u00e9sentoirs int\u00e9gr\u00e9s<\/u><\/a> dans les all\u00e9es peuvent faire une grande diff\u00e9rence dans les ventes.<\/p>\n<p>3. En collaboration avec le d\u00e9taillant, testez diff\u00e9rentes configurations de pr\u00e9sentation pour mesurer l\u2019effet sur l\u2019exp\u00e9rience utilisateur en magasin. Avant de faire les changements, notez les donn\u00e9es d\u2019achalandage et d\u2019achats pour pouvoir analyser les r\u00e9sultats par la suite.<\/p>\n<p>En misant sur un emplacement strat\u00e9gique et une pr\u00e9sentation attrayante, vous stimulerez assur\u00e9ment l\u2019int\u00e9r\u00eat pour vos produits tout en rehaussant l\u2019exp\u00e9rience utilisateur en magasin.<\/p>\n<p>Pour plus de conseils pour rehausser l\u2019exp\u00e9rience de vos produits frais en magasin, <a href=\"\/fr\/contact\/\"><u>consultez l\u2019\u00e9quipe de MTL COOL<\/u><\/a>!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accueil Le commerce du d\u00e9tail vit toutes sortes de transformation depuis quelques ann\u00e9es \u00e0 cause, notamment, de l\u2019augmentation du magasinage en ligne. Les d\u00e9taillants et les marques de produits alimentaires n\u2019ont autre choix que de se r\u00e9inventer, en trouvant des moyens de rendre l\u2019exp\u00e9rience en magasin encore plus attrayante. Car on le sait bien\u00a0: plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[45,19],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-nouvelles-de-mtl-cool","category-pme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment rehausser l\u2019exp\u00e9rience de vos produits en magasin? - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtlcool.com\/fr\/comment-rehausser-lexperience-de-vos-produits-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment rehausser l\u2019exp\u00e9rience de vos produits en magasin? - MTL COOL by FENYX TECHNOLOGY SOLUTIONS INC.\" \/>\n<meta property=\"og:description\" content=\"Accueil Le commerce du d\u00e9tail vit toutes sortes de transformation depuis quelques ann\u00e9es \u00e0 cause, notamment, de l\u2019augmentation du magasinage en ligne. 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